Rethinking What We Believe

Processed foods are surrounded by assumptions, many of which are not as clear-cut as they seem. Some beliefs are based on marketing, while others come from half-truths repeated for years. Looking closer at the facts helps separate myth from reality and makes it easier to choose foods that genuinely support health.

Common Myths, Clearer Truths

Myth: Processed foods are always cheaper
Truth: Whole foods like beans, rice, oats, and seasonal vegetables often cost less per serving than packaged snacks or frozen meals. Processed foods may look cheaper at first, but the calories are usually empty and nutrients limited. Over time, whole foods are a better investment for both health and budget.

Myth: If it’s sold in a health store, it must be healthy
Truth: Location does not equal nutrition. Protein bars, “superfood” chips, and energy drinks can still be highly processed. Reading the ingredient list tells you more than where the food is sold.

Myth: Organic packaged snacks are automatically good for you
Truth: Organic cookies are still cookies. While they avoid pesticides, they can still be loaded with sugar, refined oils, and starches. The organic label does not erase the fact that they may be ultra processed.

Myth: If it’s plant-based, it’s unprocessed

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